Shri Mata Vaishno Devi University
A State University recognized under Section 2 (f) & 12 (B) of UGC Act of 1956
Ranked 78th among Engineering Institutions and Among Ranked Top 100 Business Schools in National Institutional Ranking Framework (NIRF 2020) declared by MHRD, Govt. of India.

09072021 newsMs Urja Gupta presented a paper on the topic, titled, "An empirical test of the efficiency of the Indian Stock Market" at the national conference organised by the Department of Management Sciences, Mahatma Gandhi Central University of Bihar. She has awarded the best paper for her presentation. The candidate has worked under the guidance of Dr Sanjay Kumar Mishra (Faculty of SMVDU, MBA). Also, she has received the pre-placement offer from ICICI BANK.

07072021 newsMs. Diksha Sharma, a student pursuing MBA in School of Business, Shri Mata Vaishno Devi University, Katra presented the research paper entitled, "Role of Brand Loyalty on Customer Satisfaction- A Study of Telecommunication” in the National E-Conference on ‘Advances in Business, Management and Technology’ organised by Department of Management Sciences, Mahatma Gandhi Central University, Bihar during 25th -26th June, 2021.

In this prestigious conference, prominent academicians, researchers and speakers from various parts of country took part and contributed their Research work on different dimensions of topics of the conference. Ms. Diksha Sharma has worked under the mentorship of Dr. Jyoti Sharma, Associate Professor, School of Business, Shri Mata Vaishno Devi University. The present research work is basically part of the dissertation work that she has completed during the final year of MBA program. In this research endeavours were made to get insight regarding the variables which strengthen the loyalty of the customers towards a particular telecom network. Not only she has earned this feather in her cap in terms of best presenter award but also she has got placement in ICICI Prudential with an attractive package.

27012021 saurabhDr. Saurabh, Head, School of Business, Shri Mata Vaishno Devi Katra, J&K, delivered a lecture in an interdisciplinary refresher course on 'Entrepreneurship Development', organized by the Human Resource Development Centre in collaboration with the Business School and Bhaderwah Campus, University of Jammu, 15th to 28th February 2021, where he conducted sessions ‘Dharma and Social Entrepreneurship’.

The workshop was organized for providing opportunities for professional and career development of teachers, necessary for quality education and research so that they are well equipped and motivated to accept new challenges emerging from growth of new knowledge, in the field of entrepreneurship.The workshop was focused on enhancing the motivation skills and knowledge of the participants through orientation in the field of entrepreneurship. Dr. Saurabh emphasised on the role of teachers in creating an Aatmnirbhar Bharat. He said that the social enterprises are the need of the time and one of the model for achieving the sustainable development goals.

Dr. Saurabh, engaged the participants in discussions and with the help of examples elaborated upon his model of social entrepreneurship based on the Dharma. He invoked the participants to carry out research based on localisation of entrepreneurship and engaging the minds towards the righteous actions in right direction i.e. the welfare of all. Dr. Sunil Bharadwaj, coordinator of the program from TBS Bhadarwah campus, Jammu University, thanked Dr. Saurabh for his lecture on a vibrant topic and insightful engagement with the participants from all over the country.

19062021 StudentAwardMs Nikita, a student of MBA final year of School of Business, Shri Mata Vaishno Devi University (SMVDU), Katra, has secured 3rd rank in Research Paper Presentation entitled, “Determinants of Social and Financial Efficiency of Microfinance Institutions in India” in the International Conference on "Public Policy, Governance, and Management, organized by Department of Public Policy and Governance", BKSPMS, Gujarat University.

In this prestigious conference, eminent speakers from reputed organizations and from different countries participated and presented research works. The research study has applied a panel data approach along with a non-parametric approach to measuring the performance and predictors of microfinance institutions.The presently acknowledged research contribution of Ms Nikita is part of her dissertation project which every student of the School of Business, SMVDU, has to write during his/her degree program.

Ms Nikita has worked under the mentorship of Dr Supran Kumar Sharma, Associate Professor, and Dean, Faculty of Management, Shri Mata Vaishno Devi University. Dr Saurabh, Head, School of Business, and Dr Sharma, congratulated the student on the success. Ms Nikita has also received campus placement in ICIC Prudential with an attractive package.

21022021 drsupranDr. Supran Kumar Sharma, Dean Faculty of Management, SMVDU conducted training session on the topic, “Entrepreneurial Practices & Business Plan Formulation: Process & Precautions” in a refresher program being conducted by HRDC, University of Jammu.The session primarily focused on describing the procedures, process & precautions to be taken while formulating a business plan by the entrepreneurs. The session initiated with the explanation of reasons of failure and success in a venture, while explaining the essence of the formulation of business plan.

While elucidating the anatomy of a business plan Dr. Sharma emphasized that quantitative must meet qualitative.Further he underlined that the role of competitive grid preparation is indispensable to portrait better financial analysis and marketing plan.The participants interacted well with the expert, praised the session and expressed satisfaction and delight.

a25012021 suparnaTraining session on the topic, “Dynamics of Marketing of Honey Bee Products” was conducted by Dr Supran Kumar Sharma, Dean, Faculty of Management, Shri Mata Vaishno Devi University (SMVDU) in a two-day National Level Webinar entitled, “Beekeeping: Opportunities and Challenges” organized by AICRP (Honeybee & Pollinators), Division of Entomology, Faculty of Agriculture, SKUAST-Jammu in collaboration with National Bee Board. Scientists, entrepreneurs, farmers, beekeepers, faculty members, officials from universities, institutes and colleges etc. were the participants of this prestigious webinar.

Dr Sharma explicated that the goal of marketing is to attract new customer by promising superior value and to keep current customers by delivering satisfaction. The session elucidated how out of the total available market and served available market, the target market of early adopters and innovators must be focused by stakeholder in the bee products business. Dr Sharma emphasised that sustainable solution for these types of ventures lies in unconventional promotion practices including affordable social media marketing.

17022021 finalDr. Suparn Kumar Sharma, Dean, Faculty of Management, Shri Mata Vaishno Devi University, conducted a training session on, “Technology Business Incubation: Process and Practices” in a two week long Faculty Development Program on ‘Entrepreneurship,’ being conducted under the aegis of Development of Science and Technology, Government of India at GNDU College, Jalandhar.

The program was conducted in an online mode where faculty members from different institutions and universities had participated.During the session, Dr. Sharma explained the importance of incubation centers in innovation application and technology formulation for better success strategies and effective mechanism of technology transfer.

The session elucidated that business incubation is a temporary, facilitative support provided to start-up enterprises through the delivery of complex services and special environment with the aim of improving their chance of survival in the early phase of the life span and establishing their later intensive growth. The session was highly praised by the participants, and a number of questions were raised, which were satisfactorily answered by the resource person.

25012021 suparnDr Supran Kumar Sharma, Dean, Faculty of Management, Shri Mata Vaishno Devi University (SMVDU), conducted a training session on the topic, “Vibrant Demography in Largest Democracy for Self Reliant India in Special Reference to Social Enterprises” in the AICTE sponsored weeklong national level Faculty Development Program on "Social Enterprise Management and Self-Reliant India", under AICTE Training and Learning Academy Cell. Dr Sharma explained that "Social Enterprise" is the units that have triple bottom line returns and address social and environmental needs such as affordable health services and energy and have a financially sustainable revenue model.

Dr Sharma made the training session more empirical and effective with the description of case studies like Dialogue in the Dark, COMACO Social Enterprises in Africa- Zambia, Vaatsalya Healthcare, Micro-housing Finance Corporation, Arusha Housing Private Ltd., Suminter Organics, Janani Foods, Rumi Schools, Hole in the Wall Education Limited, Shramik Sanitation Systems etc.

With the help of suitable data and facts the resource person also explicated that the future is bright for Indian social enterprises. He emphasized that in India the window of opportunity and gain in terms of ‘demographic dividend’ is available for the economy of the country till 2040 but this ‘dividend experience’ also alarms towards skilling & livelihood generation of ‘available, perspective workforce’ exigently.

27012021 saurabhDr. Saurabh, Head, School of Business, Shri Mata Vaishno Devi Katra, J&K, delivered a lecture on “Literature Review and Case Based Research” in the national level Workshop on Research Methodology (RM-2) on the theme “Research for Resurgence” for university and college teachers organized by the Centre for Professional Development in Higher Education (CPDHE), UGC-HRDC, University of Delhi through online mode from January 6–12, 2021.

The workshop provided opportunities for professional and career development of teachers, discussing issues related to quality education and research. Dr. Saurabh provided an elaborative framework and techniques on conducting and upgrading the literature review, and provided the insight into the ancient text and cases for setting up the context of learning in the modern times.

The sessions were held online and were highly interactive with lively participation. Dr. Sachin Vashsihtha, the Convener & Dr. Kavita Yadav, Co-Convener of the Workshop, coordinated the query session, and expressed their gratitude for the active participation of the participants and thoughtful sessions by Dr. Saurabh.

19052021 ajazMr Ajaz Ul Islam, Research Scholar, School of Business Faculty of Management, Shri Mata Vaishno Devi University (SMVDU), Katra, has been declared qualified for the award of the degree of Doctor of Philosophy (PhD) in Management. He worked on the topic “Shareholder Activism: An Evidence from India” under the supervision of Dr Sanjay Kumar Mishra, Faculty, School of Business, SMVDU.

The candidate has published papers in the ABDC Journals and participated in various national and international seminars and workshops as part of his PhD requirement. Mr Ajaz Ul Islam has expressed his sincere gratitude to Shri Mata Vaishno Devi University and the School of Business for providing a professional and cordial environment during his PhD. Mr Ajaz Ul Islam has expressed his gratitude to his guide, Dr Sanjay Kumar Mishra, and paid his reverence to his parents for continuous support during the PhD.

25012021 suparnDr. Supran Kumar Sharma, Dean, Faculty of Management has conducted a training session in the workshop on ‘academic writing’ organised by UGC-HRDC BPS Women University, Sonipat, Haryana. This was a one week training workshop conducted to inculcate advance and effective writing skills amongst the participants. The session was conducted by Dr. Sharma in the virtual mode, due to the current prevailing situation of Pandemic.

The participants of the workshop were faculty members of different colleges, institutions, from the universities. The theme of the session was focused on Plagiarism and related issues.Dr. Sharma explained that many people think of plagiarism as copying another’s work or borrowing someone’s ideas but the term copying or borrowing can disguise the seriousness of the offence. There can be two type of plagiarism including deliberate plagiarism and accidental plagiarism, which define The Spectrum of Offenses. To make the session more participatory and effective five different cases of difference forms of plagiarism have been explicated in the virtual session. Moreover, the session also explained that with minor changes and using synonyms one cannot get rid of plagiarism.

The Session also endowed with the pattern and processes of correct citations, references etc. Large no. of relevant queries of participants was raised and they were very enthusiastic during the session on dynamics of plagiarism and appreciated the session. In the session a number of terminologies including Colon, CTRL-C Find-Replace, Remix, Hrbrid, Aggregator, Mashup, 404 Error etc. were used to elucidate the different prevailing forms of plagiarism.The session conducted with examples how one can have productive use of common knowledge or widely accepted facts to get rid of issues of plagiarism and discussion also turns towards the available different software useful to detect level of similarity in a manuscript or document.

01042021 RashipicDr. Rashi Taggar, Assistant Professor, School of Business, conducted sessions on 'Effective usage of Inter-personal Skills and Team-building in Police' in 5-day course on 'Developing Good Communication Skill, Behavior, Attitude and Responsibility of Police Officers towards General Public'. The sessions were highly interactive which included a team-building game, case-study discussions and active participation by the police officers. The contents of the session and the presentation style of Dr. Rashi Taggar were appreciated. The course was organized by Sher-i-Kashmir Police Academy, Udhampur. Dr. Rashi Taggar is actively conducting sessions in management development since 2007.

21022021 drsupranDr. Supran Kumar Sharma, Dean, Faculty of Management, Shri Mata Vaishno Devi University, sensitised the participants through the training session on, “Research Problem Identification & Research Design” in the two-week long UGC sponsored online Refresher Course on ‘Research Methodology for Social Science’ being organized by UGC-Human Resource Development Centre GJUS&T, Hisar.

Dr. Sharma explained that Identification & formulation of a research problem is the first step of the research process. Selection of research problem depends on several factors such as researcher’s knowledge, skills, interest, expertise, motivation & creativity with respect to the subject of inquiry.

The session focused on the understanding the steps in identifying a rational research problem, which works as the first motivator and confident step to a effective, empirical and successful research work and policy implications. Dr Sharma emphasized that a research study can ask three types of questions including descriptive question, relationship question, comparative question and final selection can be made as per requirement of the proposed research work in hand.The session was highly praised by participants and a number of questions were raised by them which were satisfactorily answered by the resource person.

07092020 newsDr. Jyoti Sharma, Associate Professor, School of Business, Shri Mata Vaishno Devi University, Katra, J&K conducted sessions on various topics of ‘Human Resource Management & Behaviour’ for Sher-I Kashmir Police Academy, Udhampur. These sessions were organized for probationary Dy.SP and PSIs, who were undergoing their one year basic induction course at the Academy. Dr. Sharma has conducted in total 09 live sessions by using advanced pedagogical tools including business games short cases, role plays, etc. The officers were provided insight regarding the various aspects of human behavior at individual as well as group level. With the help of scenario building exercises, officers were sensitized regarding the relevance and significance of understanding of own behavior in order to comprehend the understanding of others’ behavior. Different perspectives of police behavior and personality were also deliberated with the newly inducted officers during the training sessions. The sessions also threw light on some of the perceptual errors narrating that real world may be same for all of us but the perceived world may not be the similar. The sessions also discussed how these perceptual errors can lead to various kinds of consequences especially in case of police officers who are holding front line job profiles. Deliberations regarding the four categories of police behavior including situational, individual, organizational and community were made with the help of short cases. The sessions also highlighted significance of conflict management skills on the part of the police officers and explained how the absence of these skills may aggravate the situations for all the stakeholders.

25012021 suparnDr. Supran Kumar Sharma, Dean, Faculty of Management, SMVDU, conducted a training session on the topic, ‘Lean Canvas: A Tool for Innovation Management & Uncertain World’ in a week long faculty development program being conducted by Department of Humanities & Management, Dr. B. R. Ambedkar National Institute of Technology, Jalandhar, sponsored by AICTE Training & Learning (ATAL) Academy.

The Session initiated with the comprehensive portrayal of the model a tool of entrepreneurship management identified as Lean Canvas and it captures the business model of an Entrepreneurial venture in one page diagram. Dr. Sharma emphasized that the canvas is perfect one page format for brainstorming possible business models by prioritizing where to start and track ongoing learning. The session focused on explaining how to create your lean canvas by sketching canvases for each customer segment and split broader customer segments into smaller ones.

Dr. Sharma elucidated that a lot of starters choose to defer the pricing question as they think their product is not ready, but to understand the revenue stream and cost structure it is essential to answer the pricing question transparently. The participants interacted well and praised the session.

Achievements & Activities

09072021 newsUrja Gupta of SMVDU Bags Best Paper Award...Read More

07072021 newsMs. Diksha Sharma got Best Paper Presenter Award in National Conference...Read More

19062021 StudentAwardMs. Nikita Secured 3rd Rank in Paper Presentation at International Conference...Read More

17022021 finalDr Supran Taken Training Session on Dynamics of Marketing of Honey Bee Products...Read More

17022021 finalDr. Supran Supran of SMVDU Delivers Session on Social Enterprises...Read More

19052021 ajazMr Ajaz Declares Qualified for the Award of PhD...Read More

01042021 RashipicDr. Rashi conducted sessions on 'Effective usage of Inter-personal Skills...Read More

27012021 saurabhDr. Saurabh Invokes Participants in National Level Refresher Course on 'Entrepreneurship Development’...Read More

21022021 drsupranDr. Supran Conducts Training Session on Lean Canvas Development...Read More

21022021 drsupranDr. Supran Delivers Training Session on Business Plan Formulation: Process & Precautions...Read More

27012021 saurabhDr. Saurabh Conducts Sessions in National Workshop on Research for Resurgence...Read More

25012021 suparnDr. Supran Conducts Session on Plagiarism...Read More

19072020 MBAStudentDr. Jyoti Sharma Conducted Sessions on ‘Human Resource Management’...Read More

19072020 MBAStudentMr. Aarsh Das, SOB Student Receives Certificate of Recognition From Yayskool...Read More

05042017 drSauravDr. Saurabh, gives a Talk on Social Entrepreneurship, HCET Coimbatore, Tamil Nadu...Read More

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Dr. Supran Kumar Sharma - I/c. Dean, Faculty of Management

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