Shri Mata Vaishno Devi University
A State University recognized under Section 2 (f) & 12 (B) of UGC Act of 1956

30012023 scholarShahbaz Indu received the best paper award at the 3rd International Conference on Changing Business Paradigm (ICCBP) at Management Development Institute (MDI) Murshidabad, held in January 2023.Shahbaz received the best paper award in the Marketing track with the theme “Reinventing Marketing through Sustainability, Innovation and Analytics”, and he presented the paper titled, "What Determines the Purchase of Superfoods? An Empirical Assessment of Indian Consumer". The inclusion of superfoods in dietary plans has been discussed in the paper. The factors influencing the purchase of superfoods among Indian consumers have also been determined. Researchers from India, Saudi Arabia, Sri Lanka, Nepal, Spain, China, Ghana, USA presented their research work through online and offline modes. The submitted paper has also been accepted for publication in the book by Bloomsbury India. Shahbaz is pursuing his research in School of Business under the guidance of Dr. Rashi Taggar.

18012023 icssrTapas Sudan, a researcher, at Shri Mata Vaishno Devi University, has been awarded the Centrally Administered Doctoral Fellowship by the Indian Council of Social Science Research (ICSSR) Doctoral Fellowship to work on his Ph.D. thesis titled “Mitigation Strategies Adopted to Combat Unprecedented Supply Chain Disruptions: The Case of Indian Manufacturing Industry” under the supervision of Dr Rashi Taggar, Faculty, School of Business, for a period of two years. Twenty-eight students from Jammu and Kashmir were awarded the doctoral fellowship out of 461. Earlier, the candidate has also received funding from the Asian Development Bank (Tokyo) for his research on “Recovering Supply Chain Disruptions in the Post-COVID-19 Pandemic Through Transport Intelligence and Logistics Systems: India’s Experiences and Policy Options”, co-authored with his supervisor. The researcher has published research papers in national and international journals and edited volumes, besides attending and participating in national and international conferences related to supply chain management and other allied management aspects.

26042022 mba

Mr. Sourav Mahajan and Mr. Vijay Sharma alumni of School of Business, Shri Mata Vaishno Devi University, interacted with MBA students. Mr. Sourav Mahajan and Mr. Vijay Sharma are working as AGM Assets in Regional Office of IDBI Amritsar Branch and Regional Manager, Jammu IDBI Bank, respectively.

The alumni, graduated from initial MBA graduate batches, provided insights related to various career perspectives available in corporate sector, especially in banking and related sectors.

The budding managers raised various queries related to existing opportunities, and how to excel in the banking sector. The alumni also provided insights regarding how the behaviour of banking employees has changed. The importance and dominance of women in the banking sector was also underlined by them.

They encouraged and inspired the students to focus on expanding their portfolio of skills and be ready to face the challenges of the corporate sector. The students highlighted that such interactions create learning opportunities for them to be prepared for corporate challenges. The session motivated students which paved the way for them to think about a career in the banking field. The School of Business, Shri Mata Vaishno Devi University, always made attempts to arrange interactive sessions with industry and academia that help students to make a career in the field that they have always dreamt of.

02062022 drRashiDr. Rashi Taggar, Faculty at School of Business, SMVD University chaired a session in the 20th AIMS International Conference on Management organized by The Association of Indian Management Scholars (AIMS) International and Indian Institute of Management Kozhikode (IIM-K), supported by the International Forum of Management Scholars . Around 100 papers were presented on IIM-K campus from 28 to 30 Dec 2022 and more than 100 papers were presented online from 01-02 Jan 2023. Dr. Taggar chaired the online session on COVID-19 on 1st January 2023.The papers presented in this session discussed the impact of COVID-19 on virtual learning, higher education, working women, baking start-ups, social media trends in corona period, FMCG sector, Indian economy, mental well-being and recovery from the virus.

25012021 suparnDr. Supran Kumar Sharma, Dean, Faculty of Management, Shri Mata Vaishno Devi University, conducted a training session on ‘Predictive Analytics-Need of Modern Decision Making Process’ in the workshop on ‘Predictive Analytics’ organized by the Department of Management and Commerce, Jagan Nath University. Dr. Sharma explained the algorithmic process in which the analysis is performed with highly specialized software running on robust machines with high computing power that allows the processing of vast amounts of data accurately & fast.

During the session, Dr. Sharma emphasized that predictive analytics is helping businesses in fields as diverse as healthcare, retailing, hospitality, and insurance peer into the future to optimize inventories, manage staff, enhance customer engagement, set pricing and achieve many other profit-building goals. Thanks to steady advances in Artificial Intelligence & Machine Learning.The organizers thanked Dr. Sharma for sharing his knowledge.

08112022 certificate

Manyata Jain, an MBA 2nd year student of the School of Business, Shri Mata Vaishno Devi University, has been awarded a certificate of recognition for being a top performer intern from Geojit Financial Services Ltd. India's leading investment services company. Manyata achieved this accolade based on her summer internship. She had been working with the company as a part of the summer internship program of the School of Business for six weeks as a Finance Intern. During the summer internship opportunity, at the School of Business, SMVDU students got an opportunity to interact with many corporate leaders during the course of the Internship gave them insight into various aspects of management as well as practical exposure.Manyata Jain expressed her gratitude to her teachers and mentors, who helped her in learning and motivating for hard and sincere work. The University administration congratulated Manyata for the achievement and expressed their support for the development of the students.

28012022drSaurabhDr. Saurabh, Faculty, School of Business, Shri Mata Vaishno Devi University, Katra, was invited as a panel speaker and moderator in the international conference on social innovation, social business and sustainable development with a focus on new age technologies, organised by VESIM, Mumbai along with University of Cartagena, Spain, and the European University of Technology, and IIT BHU on 25-26 February 2022.

He emphasized the revival and resurgence of the traditional knowledge in a scientific and modern context shall help in strengthening the social innovation which are required for the solutions of social problems. He gave a 3S&D framework for the social innovations.Other speakers, Ms. Lamiya Morshed, Executive Director of Yunus Centre, Dhaka, Bangladesh; Dr. Satyendra Pandey, Institute of Rural Management Anand, Gujrat; Mr. Pranshu Singhal, Founder & Director of Karo Sambhav Mumbai, Dr. Manish Arora, Faculty, BHU Varanasi also participated in the discussion.Dr. Nisha Pandey, convener of the conference, thanked the speakers for their deliberations

19102022 deepikaMs. Deepika has been declared qualified for the Doctor of Philosophy (Ph.D.) award in the School of Business by Shri Mata Vaishno Devi University (SMVDU). The candidate has worked on the topic, entitled “Responsive Retailing of Women Fashion Apparel: A Study of Select Cities” under the supervision of Dr. Rashi Taggar, Faculty, School of Business, SMVDU, Katra. Ms. Deepika has published her research work in high-premier ABDC and Scopus-indexed international journals, and she has presented her research papers at several international conferences. The candidate is presently working as a scientist at the Indian Institute of Technology Delhi, New Delhi. Prof. R.K. Sinha, Vice-Chancellor, SMVDU, and other committee members congratulated Ms. Deepika, and wished her a bright future ahead.

28012022drSaurabhDr. Saurabh, Associate Professor, School of Business, Shri Mata Vaishno Devi University Katra, J&K has been appointed as a Vice-President, of the Indian Society of Agricultural Economics, (ISAE), Mumbai. This is an honorary position at ISAE, which was established in the year 1939 and is the leading society of prominent researchers, scientists, thinkers and practitioners in the field of agricultural business and economics. The objectives of the Society is to promote the study of social and economic problems of agriculture and the rural areas and also to promote technical competence for teaching and research in agricultural economics and allied subjects.

The Society undertakes, organises, and co-ordinates research in problems of agricultural economics and rural development and maintains a research library and documentation centre, along with holding periodical conferences and seminars and training courses, publishing books, reports, papers and creating a dialogue for policy and development in the field of agriculture and rural development. Prof. Ravindra Kr. Sinha, Vice-Chancellor, SMVDU, congratulated Dr. Saurabh and said that the efforts of the faculty members of the School of Business are being recognised at the national and international levels.Dr. Saurabh was appointed as the Vice-President of the society in its 81st Annual General Meeting, presided by Prof. Abijit Sen. Currently Prof. Dinesh Kr. Marothia, national coordinator National Institute of Ecology is president of ISAE.

30082022 mishraDr. Hari Govind Mishra, Dean Student Welfare (DSW) and Head, School of Business, Shri Mata Vaishno Devi University (SMVDU), delivers a talk on the topic, “Knowledge Based Dynamic Capability in Social Purpose (SPO)” in the UGC- Human Resource Development Centre sponsored refresher course organized by Dr. Harisingh Gour Vishwavidyalaya Sagar (A Central University). Dr Mishra explained the micro foundations of knowledge based dynamic capabilities in social purpose organizations while discussing the cases of Angai Soap, Swara, Lifaffa and Goonj. He also highlighted the important findings of his research article recently published in the Journal of Knowledge Management (ABDC- A Category) co-authored with Mr. Rohit Bhardwaj, Research Scholar, School of Business and others. Dr. Mishra also focused on how case SPOs acquire, create, and combine knowledge to address social opportunities.

25012021 suparnDr. Supran Kumar Sharma, Dean, Faculty of Management delivered an invited talk entitled ‘Social Enterprises & Sustainable Development’ in the National Symposium on ‘Sustainable Development: Pathways to Save the Planet’ organised by Faculty of Social Sciences, Bhagat Phool Singh Mahila Vishwavidyalaya, Sonepat, Haryana.The participants of the symposium were faculty members of different colleges, institutions apart from the universities. The session explained that debate has intensified towards the search for sustainable solutions to development problems.Dr. Sharma mentioned that the government and other multilateral agencies can provide funding for infrastructure, technical assistance to build & strengthen systems. A promising approach to sustainable development that complements development assistance is social enterprises.

Dr. Sharma categorically emphasized that social entrepreneurship is a viable & significant approach to nudge the world closer to the attainment of sustainable development. In this symposium, Dr. Sharma, shared the platform with Prof. Surender Kumar, Head of Department, Delhi School of Economics, University of Delhi; Prof. Ashok Chauhan, Kurukshetra University, Kurukshetra. The session was well appreciated and deliberated by the participants.

02062022 drRashiDr. Rashi Taggar, Faculty, Shri Mata Vaishno Devi University (SMVDU), conducted a session on ‘Professional Ethics’ for the faculty members of the GGM Science College, Jammu on 24 May, 2022. The faculty members identified the values required as an educator to develop the students and the institution. The requisite ethical standards of credibility, belongingness and respect were discussed to ensure integrity of the employees and the institution.

25012021 suparnWebinar session on the topic, “COVID 19 and MSMEs Sector” was conducted by Dr. Supran Kumar Sharma, Dean, Faculty of Management, Shri Mata Vaishno Devi University in the Refresher Course in Commerce & Management at the UGC-Human Resource Development Centre (UGC-HRDC) Kumaun University, Nainital (Uttarakhand). Dr. Sharma explicated that MSMEs sector in India is second largest employment generator after agriculture and acts as a breeding ground for entrepreneurs and innovators with considerable support in strengthening business ecosystem.

The session elucidated that the estimated number of MSMEs in India is around 63 million which employs 110 millions. Indian MSMEs produce more than 6,000 products for local and global consumption and contributing around 45-48 % of total exports. MSMEs exposed to higher level of integration with global value and supply chains are playing critical role in global trade systems. Dr Sharma emphasised that the potential of Indian MSME sector is still untapped and that is one of the reasons why government policies are now more convergent towards building resilient ecosystem with better breadth and depth.

Dr Sharma exposed that presently the sectors is facing the highest job losses during pandemic although a few sub sectors are doing well despite the Covid-19 crisis. Further Dr Sharma highlights how Ministry of MSME is taking steps towards making these enterprises global and improve the overall business environment, by making it more conducive and transparent for all stakeholders. The sector also holds answer to critical questions like unemployment, local economy development, fiscal deficit, trade balance, financial sector development, SDG alignment and so on. Alonwith Dr. Sharma, Prof. Kalptaru Bandopadhyay, Vidyasagar University West Bengal and Dr. Mandeep Kaur, Head School of Financial Studies, Guru Nanak Dev University, Amritsar shared platform for detail deliberation on the broader issues related with impact of Covid-19 pandemic.

31052022 mbaAmol Dhar and Ruchika Koul , MBA Students, SMVD University, bagged the best paper awards in National Conference on ‘Resilience, Reinvention & Rebuilding towards the New Normal’ (R3TN2-2022) organized by GNIOT Institute of Management Studies, Greater Noida. Amol Dhar presented the paper titled ‘A Serendipitous Throuple’. This study was conducted to understand the three-way relationship from the user’s perception of the archetypes and explored how the congruity of personalities works among a brand, its user and other fellow brand user. Ruchika Koul presented the paper titled ‘Influencer Marketing-The Item Girl of Social Media’. Her study discussed the concept of influencer marketing, and explored how influencer marketing impacts people’s buying decision and brand perception. More than 100 papers were presented in the Conference in 7 different tracks. Both the students worked with Dr. Rashi Taggar of School of Business. The students were grateful to the Head, SoB, Dr. HG Mishra and Dean, FoM, Dr. Supran K. Sharma for providing the conducive environment and encouragement to undergo their surveys for the study.

22112021 SaurabhDr. Saurabh, Head, School of Business, Shri Mata Vaishno Devi University Katra, J&K, delivered a lecture the National level refresher course in Commerce and Management organized by the Human Resource Development Centre in Pandit Ravishankar Shukla University, Raipur, Chattisgarh. Dr. Saurabh gave his talk on the topic of ‘Dharma of Social Entrepreneurship in the Development Discourse’. He elaborated the concept of concept of social entrepreneurship and related it with the bhartiya tradition of Uddyamita. He discussed how the inclusive and integrated hybrid models of social and market based missions can be the solution for the development of the society.

The model of social entrepreneurship has been evolving as a hope for sustainable development. The bhartiya concept of uddyamita based on the concept of dharma (Swadharma) provides insights for the teachers to craft the young generation of students who have the entrepreneurial traits which promises the social inclusion and service to the environment.The 4S1D framework of social entrepreneurship by Dr. Saurabh was received with enthusiastic discussions by the faculty members from different states of the country. The organisers thanked Dr. Saurabh for his valuable inputs and sharing the concept of social entrepreneurship and its importance for inclusive development.

24052022 news

Ms Maria Shah, an alumnus of the School of Business, interacted with MBA and BBA students virtually. She is an MBA 2006-08 batch pass out, a certified NLP coach and presently has her own Learning & Development venture.She has coached more than 30,000 professionals and conducted various group and one to one training sessions. While interacting virtually with students, Ms Shah narrated to the budding managers, the role and future of Human Resource Management in the corporate world. With her experience of more than 10 years as a trainer/coach, she highlighted the various career options available in the HR field. The session was motivational to the students explaining various career opportunities available after completing their management degree program, particularly in HR. She educated the students regarding starting their own venture and the challenges they may face in that process. She also enthused the students to keep expanding their portfolio of skills in order to have a competitive advantage in the corporate world. The students attended and participated in the session offline and although some of the interested students also joined online mode. The students demonstrate gratitude towards the School of Business, Shri Mata Vaishno Devi University and the speakers for giving them such kinds of opportunities to have better exposure to such thought-provoking sessions.

Achievements & Activities

30012023 scholarBest Paper Award to Scholar Mr. Shahbaz Indu...Read More

18012023 icssrTapas Sudan, a researcher, Awarded ICSSR Doctoral Fellowship...Read More

01042021 RashipicDr. Rashi Taggar Chaired a Session at IIM ...Read More

19102022 deepikaMs. Deepika of SMVDU Declares Qualified for Ph.D....Read More

30082022 mishraDr. H.G Mishra Delivers a Talk on Social Entrepreneurship...Read More

01042021 RashipicDr. Rashi Conducts a Session on Professional Ethics...Read More

31052022 mbaMBA Students of SMVDU Bag Best Paper Awards...Read More

22112021 SaurabhDr. Supran Conducted a Training Session on Predictive Analytics...Read More

28012022drSaurabhDr. Saurabh delivers a Talk on Social Innovation & Sustainable Development...Read More

28012022drSaurabhDr. Saurabh appointed as Vice President, ISAE...Read More

22112021 SaurabhDr. Supran Delivers Talk at National Symposium...Read More

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